When did marketing begin as a profession? Which professions are considered “marketing” or “marketing” degrees?
These professionals included doctors, dentists, lawyers, educators, and businesses that offered marketing materials and services. They focused more on what people wanted than on what they needed.
Today, there are several levels of professional marketing jobs. There are professional salespeople, account executives, direct marketers, and even executive marketers. Each works with different people with different needs and goals.
This article will talk about when did modern marketing begin. While it will not discuss where or who started it, it will give some information on when it evolved into what it is today.
Industrial revolution
When did the first commercial advertisement for a product begin? When did the first commercialadvertisement for a productbegin?
Mostly, it didn’t. In fact, most ads were for snake oil products and/or scams. However, there were a few early ads for products that displayed confidence in their audience and marketing message.
These early ads helped establish the culture of marketing and advertising in earlier times, when getting people to spend money was a goal. Today, of course, spending money is not the goal!
Modern marketing began in the late 1800s and early 1900s with mass-marketed products. Prior to that time, there had been limited use of advertising as people weren’t aware of its effect on consumers.
Today, we are constantly bombarded with advertisements on television, radio, online, and in our heads- whether we want them or not! It can be difficult to discern quality from adware or phishing emails.
Marketing tactics used during the industrial revolution
During the early to mid 20th century, marketing techniques were more focused on building a relationship with customers than they are today.
In addition to dealing with their customers in a friendly, personal way, manufacturers of high-end goods wanted their products to be known by everyone as well.
This is because they were aware that these goods were expensive and required very high quality. This was part of creating a relationship between the manufacturer and customer.
Today, people do not associate quality with expensive goods. Instead, people think of low quality items because of how quickly they bought them away from me.
This has caused companies to pay more attention to how they are represented in society.
Advertising campaigns
Until the late 20th century, marketing was almost exclusively physical. Companies would invest in large-scale advertisements promoting their products, or they wouldn’t be seen at all.
Today, nearly every company in the world runs advertisements for their products, and some don’t make appearances at all!
This is part of a long-term trend where advertising has moved from the center stage to being a part of every interaction a company has with its customers.
It’s not just in the middle of their ads, either. Many companies now talk about customer experience and what makes a great experience in interviews and for hiring.
This shift is part of a larger shift in how companies look at business. The days of just making money are ancient history, and instead of promoting businesses, they promote customer experiences that make people feel good.
Sales pitches
A sales pitch has a beginning and an end. A marketing pitch does not. It’s a different pitch for different situations.
The beginning of a sales pitch is when the listener or reader decides to take the product or person’s advice. Once they do, the listener or reader can determine if the product or person is a good fit for them by how they use the product or person’s advice.
At this point, the listener or reader is obligated to keep using the product or person’s advice because they want to support that person or company. This is where pressure can come in-you feel obligated to support the product or company because they paid you money!
The end of a sales pitch is when the listener or reader decides whether or not they will purchase the product or not. When this happens, it comes down to how much pressure was applied and whether it was justified by what was being offered.
Creating new needs
A need is a desire or impulse you have that isn’t being fulfilled. You can have many needs- for food, sleep, sex, emotional needs, etc.
When you have a need that isn’t being met, advertising and marketing target that need with products and services. This is called needed needs fulfillment or want fulfillment.
Needs are some of the most powerful drivers of consumption. Companies use marketing campaigns and products to gain access to your wants (fitnes s you want it or not) and fulfill them.
How do you know if a product is needed or wanted? When a product doesn’t fulfill my need, I feel better about buying something else because it might later.
Needs can change over time due to illness or lifestyle changes. When this happens, it is important to keep track of what they were before and how they changed to fit the new situation.
Mass production
In the late 1800s and early 1900s, advertising was more about making money than understanding people and what they needed.
In the 1920s and 1930s, companies began to produce large-scale advertisements with radio, TV, and print ads joining as the main marketing vehicles.
This continued through the 1940s and 1950s as more and more commercials were produced. Today, a average commercial runs for about 15-20 minutes so it can be an eternity before someone sees it!
As advertising grew in size and complexity in the 1920s and 1930s, people started to question its effectiveness. Was money being spent on an ad that didn’t get results? Was there pressure to buy that product or service when there were so many others out there? Would people know if they saw it?
These questions were answered by technology at that time. People had movie cameras at their work places so they could shoot film of person’s actions to include in ads. They also had sophisticated video cameras that could record actions clearly.
Mass distribution
Today, marketing is all about getting as many people as possible to your product or service. It’s all about the money!
In fact, the more money you have, the more marketing you can do! That is how expensive marketing has become.
There are so many ways to market your business these days that it can be hard to know where to start.
Some of the most popular forms of marketing are: print ads, direct mail pieces, online promotion and selling, and TV advertising.
Many people choose one mode of promotion for a variety of reasons. Some want to be fully committed to their campaign, while others just do not have time for both sides of the program.
The most recent trends in marketing are being forced onto everyone by law. This includes digital-only promotions, no-invites-attempts-confessionals campaigns, and restrictions on what materials can be used in promotional emails.
Understanding your customer
Once you understand your customer, you can start crafting a strategy to market to them. The first step in this process is todefine what it is they want from your business and why they would want it.
Do not just focus on what your customer wants, but also why they want it. A customer wants something because of how it works, what it can do, and how it can help them.
As you begin to build your marketing plan, take time to review it again. Make sure there are no major omissions and that everything is accounted for. If some changes need to be made, go ahead and make them!
Being able to craft a successful customer-marketing strategy takes experience and time, though.
