Video case studies are a great way to learn new principles and ideas in modern marketing. They can be used in conjunction with The Modern Marketing Principles book to create more complete case studies.
Case studies are detailed explanations of ideas or principles by someone else, which is put into a specific format to teach the audience. It can be used for educational purposes, giving them more confidence to use the principles in their own business!
Case study videos typically run about twenty minutes and are created by either professionals or industry experts. They are usually made for a specific product or service so that consumers can fully understand what they are offering and how it might help them.
This article will talk about five different types of video case studies that can help anyone learn new principles and ideas in modern marketing.
Videos are more engaging
Having a video is another way to market yourself and your products or services. While not every sale will be made in a video, having one and doing the necessary edits can make a big impact on your business.
Besides the cost, video professionals will also take into account their collaborator’s availability when editing a video. If someone is working on their own, there may be some re-evaluation of whatlevant content they have to share.
By having an edited version of your business available to upload for feedback, this could pay off in creating stronger sales messages and reminders. Your clients can also upload any information they have to contribute to the message, making for more comprehensive communication.
Having a video gives you the opportunity to really connect with your customers and tell stories that are relevant to their goals and experiences.
Demonstrate product usage
A key element of effective video case studies is demonstrating the use of the product. This can be done in several ways:
Using a sample pack to demonstrate how many benefits you get from the product, or
Using a similar product and showing that it works, or
Using a trusted brand and showing that it works, when other products do not work. (This may be difficult or impossible to do with supplements as they are not regulated by government.)
In both samples and products, demonstrating how the user should use the product is key to showing its effectiveness. By also providing tips on how to do so effectively, this helps reinforce what the product does and why it works.
When offering a new product, make sure you are able to demonstrate its effectiveness before you consider introducing another one into your formula. You will likely find that one of them does not work because one does not demonstrate what you need to in order for both products to show their effect.
Quick setup
Before you start creating your video case study, it is important to set up your computer and device. You will need to be able to see and interact with your device and computer in order to edit and upload your case study.
You can also either use your phone or laptop to edit and upload the video, it just requires going through the process of setting up the camera and computer on your device or computer.
Once these conditions are met, go ahead and start setting up your video case study. There are many ways to set up a video case study, but here are some of the most common ways: Use free software, buy software from websites, or mix free and paid software.
Customer testimonials
With the proliferation of internet, smartphone, and other devices these days, people are constantly in proximity to others. People are contacting you for help when they have a problem or encounter a situation that you could help them with.
This is called social influence and it remains relevant in today’s society. If you can create a positive experience for your potential client or customer, then they will likely contact someone else and ask for help.
People are much more likely to listen to someone who was actually happy with your product or service and who did not have to spend lots of money to get what they wanted.
Also, if someone was unhappy with the product or service they can now look back and say that they were “someone” who gave feedback on how good their experience was so that others could benefit from it. This may help them find another company if no one else likes what they had.
Social media integration
A well-integrated social media strategy can go a long way toward gaining and keeping loyal customers. Your followers can start to feel like friends, which makes them want to follow your company out of obligation rather than interest.
This can be problematic if you do not take the time to create quality content for your followers. They will soon forget what you said six months ago and focus on what you are saying today instead.
Take the time to integrate your social media accounts properly. Create an account named after your product or service called @yourcompany_com, use good grammar and spelling, and include relevant examples of your content.
You should also create an account called @yourfancyspecialist called using the same rule-out grammar and spelling as the original account.
Personalization
Personalization is a powerful way to market your business. By adding comments or questionnaires within your video case studies, users can make their experience more personal.
This gives off a more human, “I am talking to you” feel which is very important in marketing your business. By adding comments or questionnaires within your video case studies, users can make their experience more personal. This gives off a more human, “I am talking to you” feel which is very important in marketing your business.
By adding comments or questionnaires within your video case studies, users can make their experience more personal. This gives off a more human, “I am talking to you” feel which is very important in marketing your business.
Many businesses get started by sharing their product or service with people they know and trust. By including others in the process of finding and using your product or service, you can spread the word about yourself and how they could benefit from it.
Traffic generation
A key element of online marketing is traffic generation. This includes both attracting new customers and using existing customers to drive conversions.
New customers are the lifeblood of your business, so it is important to create content and programs that attract them. New customers are willing to spend money and continue shopping with you as loyal users, so give them a great experience out of the gate by offering them something they would want- typically free!
Old customer conversion rates can be low, which is a shame because those people are now paying consumers who want what you have to offer. Having a ton of free offers can help draw in these people, especially when combined with social media campaigns and incentives.
Using data on how people use your site or tracking software, you can create conversion targets for these old users too.
Conversion optimization
Conversion optimization is the process of changing your offer or your conversion rate to make someone else’s offer more attractive to them than your own. This can be doing things like adding an extra benefit or offering a discounted product alongside another item in the same order.
Convertion optimization can be done by making someone else’s offer more appealing than your own. For example, when you purchase from Amazon, you typically do not click on every item that appears due to the lower price. This is why it is called price breaking!
It can also include changing how you present the product or service to someone else. When selling products online, we typically use eBay or Craigslist because they are familiar sites for people. Using these services, we can convert into our product and/or style ourselves as sellers.
